How Apple Watch Made Me Feel Reckless

by James A. Martin on April 10, 2015

in Apple Watch Experience

I felt reckless this morning. Not reckless like a film noir character or an inebriated teenager, but reckless in a financial sense. I mean, seriously: Staying up after midnight to pay hundreds of dollars for something I’ve never actually seen? Who does that, besides QVC-watching insomniacs? What would my practical father have thought?

And yet, there I was, at midnight Friday AM, the Apple online store open on my iMac, MacBook Air, and iPad Air 2, waiting for the big moment. Pre-orders of Apple Watch were finally going to be available beginning at 12:01 AM PDT.

All three of my screens kept displaying a “we’ll be back” sign from Apple’s website in multiple languages. The Apple Store app on my iPad was the first to actually let me ‘in’ the store.

Pulse racing, I hurriedly checked the shipping timeframes of my top three watch choices, which were in order of preference: (1) 42mm Stainless Steel Case with Bright Blue Leather Loop ($699); (2) 42mm Apple Watch Stainless Steel Case with Black Sport Band ($599); and (3) 42mm Apple Watch Sport Space Gray Aluminum Case ($399).

No. 1 wouldn’t be available until sometime in May. Damn. No. 2 would be delivered between April 24 and May 8—as good as it would probably get. And no. 3 couldn’t be wrapped around my wrist until June—an eternity.

Apple Watch I chose

The shipping timeframes caused me to reshuffle my priorities a little. I went with my door no. 2 because it would arrive the fastest. (As virtues go, patience is highly overrated.) But I still managed to get my first choice, too.

In addition to ordering the stainless steel watch with black sport band, I also bought the Bright Blue Leather Loop ($149) separately. It will ship between April 29 and May 12. I’d plan to wear more than one band anyway. And by pairing the stainless steel watch/black sport band model, available by May 8, with the additional bright blue leather strap, I’m actually getting my first choice watch (the Apple Watch with the blue leather strap) earlier than if I’d just ordered that watch by itself.

And if I’ve lost you with that logic, welcome to the business of figuring out how to buy an Apple Watch. It’s complicated. It’s expensive. And it’s exciting. You might even feel a little reckless yourself. In fact, I bet my practical father would have gotten a kick out of this.

{ 2 comments… read them below or add one }

Joan Fodor April 10, 2015 at 4:49 pm

Darn you, Jimmy Martin, it’s because of you that I’ve caught the bug and now I want the “Katy Perry version” of the Apple Watch I saw on her wrist – the REDDDDD one. I so love your blog – what a fun caper and a win! Your readers will be anxiously awaiting your review and a photo of that blue one, please.


James A. Martin April 11, 2015 at 4:28 pm

Thanks Joanie!


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